66 The promotional strategies you use should reinforce the positioning of your service and create a unified l image around your marketing theme. ... image in your market area, you can afford to do less promotion because you can place less emphasis on your standards, dependability, and overall professionalism. ... In recent years, Lexus appeared on the market with a line of cars we had never heard of.
Title | : | A Guide to the Plant Health Care Management System |
Author | : | T. L. Wadley |
Publisher | : | - 1995 |
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