Chinese Consumer's Evaluation of Multinational and Domestic Discount Store Image and Store Satisfaction

Chinese Consumer's Evaluation of Multinational and Domestic Discount Store Image and Store Satisfaction

4.11 - 1251 ratings - Source



Scope and method of study. This study examined Chinese consumers' evaluation of multinational and domestic discount retail stores on selected store attributes of store image and consumer satisfaction with the store. Data was collected in a university and a residential area in China and paper questionnaires were distributed to the participant. 134 usable questionnaires were obtained and used in data analysis. Independent Samples t-tests, Bivariate Correlation and Regression analysis using SPSS 14.0 was conducted to test hypotheses.... values are known to embody a clear and consistent system throughout generations (Hsu, 1970; Kindle, 1983). ... The change became more pronounced when the Chinese government opened the country to the outside world in 1979. At thatanbsp;...


Title:Chinese Consumer's Evaluation of Multinational and Domestic Discount Store Image and Store Satisfaction
Author: Yuqing Li
Publisher:ProQuest - 2008
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA