Co-Branding als Konzept zur Stärkung von Marken
Aaker, D. A. (1991): Managing Brand Equity, New York 1991. Aaker, D. A. (1992): Management des Markenwertes, Frankfurt/Main 1992. Aaker, D. A. (1996): Building Strong Brands, New York 1996. Aaker, J. L. (1997): Dimensions of Brandanbsp;...
| Title | : | Co-Branding als Konzept zur Stärkung von Marken |
| Author | : | Frank Huber |
| Publisher | : | BoD – Books on Demand - 2009 |
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