Markenwert und Markenwertermittlung
Die Studie systematisiert, bewertet und hinterfragt auf Basis einer umfassenden Literatur- und PraxisA¼bersicht mehr als vierzig unterschiedliche Markenwertbestimmungsmodelle und -ansActze aus einer A¼bergreifenden, kommunikationswissenschaftlich geprAcgten Perspektive.Aaker, David A/Joachimsthaler, Erich (2000): Brand Leadership: The Next Level of the Brand Revolution. New York, Free Press. Aaker, David A. (1996): Building Strong Brands. New York, Free Press. Aaker, David A/Biel, Alexander L. (1993):anbsp;...
| Title | : | Markenwert und Markenwertermittlung |
| Author | : | Günter Bentele, Mark-Steffen Buchele, Jörg Hoepfner, Tobias Liebert |
| Publisher | : | Springer-Verlag - 2013-03-08 |
You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.
Once you have finished the sign-up process, you will be redirected to your download Book page.
How it works:- 1. Register a free 1 month Trial Account.
- 2. Download as many books as you like (Personal use)
- 3. Cancel the membership at any time if not satisfied.
