One Customer, Divisible

One Customer, Divisible

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Are you getting the most from your customers? ONE CUSTOMER DIVISIBLE, LINKING CUSTOMER INSIGT TO LOYALTY AND ADVOCACY BEHAVIOR shows you how to optimize your customer relationships.You'll explore using individual customer data, on a purchasing situation or venue-specific basis, to provide the highest level of perceived value. And you''l learn what information a marketer should gather from and about customers, how to manage it, how to share it, and how to apply it, customer by customer and situation by situation.They have also increased the number of customer service representatives threefold. This also puts pressure on ... Amazon, for one, considers every customer interaction an important opportunity a€” to learn. The company tracks the reason foranbsp;...

Title:One Customer, Divisible
Author: Michael W. Lowenstein
Publisher:South-Western Pub - 2005

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