Perspectives on Branding

Perspectives on Branding

4.11 - 1251 ratings - Source

Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a dI Verizon Wireless: I wona#39;t go into the litany of truly awful experiences Ia#39;ve had with other wireless providers (the list ... and I havena#39;t dropped a call in the four years Ia#39;ve been using them. ... billing issues (there havena#39;t been many) have been handled quickly by a friendly and knowledgeable customer-service representative.

Title:Perspectives on Branding
Author: David D. Busch
Publisher:Cengage Learning - 2014-05-14

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