Preattentive Processing of Web Advertising

Preattentive Processing of Web Advertising

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This research was completed in May 2005 and submitted to the University of Texas at Austin as partial fulfillment of requirements for a PhD degree in advertising. This research not only proposes a theoretical framework of how Web advertisinganbsp;...


Title:Preattentive Processing of Web Advertising
Author:
Publisher:Cambria Press -
ISBN-13:

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