Principles of internet marketing

Principles of internet marketing

4.11 - 1251 ratings - Source



This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don?t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization?s marketing strategy.Relationship building is the goal of Ford Motor Company. With a relaunch of their online presence, Ford is focusing on three different groups: new buyers, current owners, and dealers. Figure 7.5 is from Owner Connection, where a Ford owner uses the vehicle identification code to receive an array of perks and Your Meal Preference Noted Your Seating Preference Registered Making sure youa#39;re sitting comfortably i 7.3 Mass Customization on British Air Source: British Airways. Choiceanbsp;...


Title:Principles of internet marketing
Author: Ward A. Hanson
Publisher:South-Western Pub - 2000
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA