Redefining Global Strategy

Redefining Global Strategy

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Why do so many global strategies faila€”despite companiesa€™ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, a€œflata€ world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activitya€”including direct investment, tourism, and communicationa€”happens locally, not internationally. In this a€œsemiglobalizeda€ world, one-size-fits-all strategies dona€™t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you howa€”by providing tools for: Am Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. Am Tracking the implications of particular border-crossing moves for your companya€™s ability to create value. Am Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter a Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differencesa€”as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.The case of Cemexa#39;s transferring multiple innovations from one part of the world to another, discussed earlier, is one example. Whirlpoola#39;s introduction of the Duet , a European-designed frontloading washer, in the United States is another.

Title:Redefining Global Strategy
Author: Pankaj Ghemawat
Publisher:Harvard Business Press - 2013-12-30

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