Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

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Providing the most current marketing theories and strategies for 15 yearsa€”now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites. Arthur M. Hughes, founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years.An e-mail to subscribers said: As a valued Best Buy customer, we want to inform you of an error that will appear in the September 23, 2007, Best Buy ad. On the front cover we mistakenly listed the price of the 50a€ Panasonic Plasma TV at $1799, before $90 savings. We intended to ... To browse and select items, customers can scan an itema#39;s bar code in the store or click on the item they want to add online.


Title:Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Author: Arthur Hughes
Publisher:McGraw Hill Professional - 2011-12-02
ISBN-13:

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