The Fundamentals of Marketing

The Fundamentals of Marketing

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The Fundamentals of Marketing offers an overview of the fundamental concepts and tools of marketing and marketing communications. The book includes case studies and historical references relevant to the development and growth of marketing concepts practiced today. This title is designed to give readers a broad understanding of the stages and methodologies used in the marketing process.This book teaches students how marketing organisations successfully move from product concept through to successful brand and the tools used to make brands as strong as they can be.

Title:The Fundamentals of Marketing
Author: Edward Russell
Publisher:AVA Publishing - 2010

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