Tourism Marketing

Tourism Marketing

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4 Services Marketing Issues in Tourism 59 Objectives 59 Introduction 59 Tourism as a Service 60 Service Industries ... 74 Marketing Mix 75 Internal Marketing Mix 75 External Marketing Mix 75 Case Study: The 4 Ca#39;s of Tourism 77 India as aanbsp;...

Title:Tourism Marketing
Author: Dasgupta Devashish
Publisher:Pearson Education India - 2011

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