Toyota China

Toyota China

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800x600 This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong.In 2009, Toyota decided to localize the production of its popular SUV model, the Highlander, in GACToyota. ... Statesand more than 40%in Japan.13 Despite the lowmarket share, the Toyota Camry, RAV4, andHighlander areamongChinaa#39;s top ... The dealerships are called 4S stores: Sales, Spare parts, Service and Surveys.

Title:Toyota China
Author: Chuck Munson
Publisher:FT Press - 2013-09-11

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